The WE3 Model
At the heart of WE3 is a simple idea: small, senior interdisciplinary teams can drive outsized impact on complex problems. Here's how we structure every engagement.
The nucleus of every WE3 Programme: a senior triad across product, design, and engineering, led by the two founders. They own strategy, make decisions, and deliver outcomes together.
Surge capacity and deep expertise on-demand. Our network of trusted specialists extends the core team without bloat.
Planned: one apprentice per discipline will shadow the seniors. Real work, real mentorship, building the next generation while delivering.
All three leaders are equal partners on the mission, aligning user needs, business goals, and technical realities in tandem. By having design, product, and engineering at the table from the start, we avoid the misalignment that often plagues big projects.
Clients aren't paying for a crowd of junior staff to learn on the job. Instead they get a focused unit of experts tackling the problem directly. Faster turnaround and higher-quality outputs, with no wasted motion.
The fractional team members ensure we never hit a skills gap, while keeping the core team lean. They can scale up briefly without carrying a bloated team throughout the project.
The planned apprentice triad is a win-win-win: new talent gets a launchpad, our seniors amplify their impact through mentorship, and clients benefit from a broader team that's motivated and cost-effective.
We structure engagements to match the complexity and timeline of your project. Here's a general sense of how different configurations work.
Problem framing, user research, technical assessment. Ends with a clear brief and recommendation.
Full product development cycle. From validated concept to working MVP with real users.
Co-building relationship with equity or profit-share alignment. We become temporary co-founders.
The "product triad" approach is a proven model in modern product development, structuring deep collaboration across product, design, and engineering functions. Unlike siloed departments, a triad ensures that desirability, viability, and feasibility are considered together from day one.
"In reality, the purpose of the product triad is to dissolve siloed ownership. Effective triads collaborate on achieving all three aspects; while one individual may lead on ensuring that the necessary decisions get made, the team owns the decisions jointly."
— Pavel Samsonov, The Product Triad: Design's Role, Nielsen Norman Group, July 2025
This model isn't common in traditional consulting, but it's increasingly recognised as the key to effective product teams in agile organisations—and we've made it the core of our consultancy.
See it in action
Use our Brief Builder to scope your challenge, or explore our engagement models to find the right fit for your project.